One of the first things General Manager Caitlin Miner
suggested upon joining the marketing team at Blue Fox Rock-n-Bowl was update
their website and add online booking.
She first joined the company as the Assistant Manager and put her
degrees in Public Relations and Marketing to good use. Caitlin was familiar with event planning
during her tenure in public relations for a pro-hockey team. She says that “although it sounds rather odd,
most people do not really want to speak to you, they would rather book online.”
Not only did Caitlin feel it was important to
tap into this online market she said it also allows clients to book after
hours. Now, clients book online instead
of leaving voice mail messages and waiting for return calls, or worse, not
leaving a message at all. She also
notes that many clients book much later in the evening and others make their
party plans from work during the day.
Once Blue Fox decided to add online booking to their
marketing plan Caitlin conducted online research to see what other similar businesses
were doing about this issue; this led her to another Partywirks customer.
Since their market focus has shifted to consumers
online Caitlin says they have definitely noticed an increase in bookings and
upselling. Clients are able to take
their time and plan their own party when they can see the party descriptions,
pricing, and add-on items on their website.
With the addition of a 24 person laser tag arena to their
16 bowling lanes, and 18 hole miniature golf course Blue Fox stands apart from
their competition. They are the only facility
within a 40 mile radius that offers these multiple services. Caitlin says they rarely use print
advertising and instead focus their marketing to where the clients are, which
is online.
With their upgraded website,
online booking, and Face Book page, they are able to spread the word about
their facility and product offerings.
Visit the website for Blue Fox Rock-n-Bowl and see how
the online booking feature has set them apart from their competition!
1603 Hopmeadow Street
Simsbury, CT
06070
860.658.4479
www.bluefoxenterprise.com
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